Submissions must be sent by July 15, 2024

Eligibility requirements:

  • Students should be candidates for the doctorate in marketing and related fields (e.g. psychology, economics, management, strategy, etc.).
  • The AGC program welcomes applications from both US and international students.
  • Students should NOT have defended the dissertation (students can have defended a proposal).
  • Participation in other grant or award programs does not preclude consideration for this award.


Instructions for submission:

  • For blind reviewing purposes, please remove any identifying information (name, school, etc.) from the proposal document and remove any metadata.
  • Please enter a valid email address for your thesis advisor/chair so they are able to upload their letter properly.
  • Proposals should include a brief statement of the problem area to be researched, relevant theory and hypotheses, the methodology and analyses to be employed, and a brief indicative bibliography. Comment also on the managerial relevance of the expected results.
  • Title Page should use the following naming convention: Lastname_AGCSubmissionTitle.pdf 
  • Main Manuscript should use the following naming convention: AGCSubmissionTitle.pdf  
  • *where (i) ‘AGCSubmissionTitle’ refers to the title of the dissertation you are submitting, with spaces (and any unusual symbols and/or periods) replaced with underscores and (ii) Lastname is your last (family) name.
  • Please provide the names and email addresses of a minimum of 5 potential reviewers for your dissertation proposal. Exclude anyone that you are currently working with (your advisor, committee, etc), exclude any faculty from your University, and exclude any relatives or spouses. We are unable to review proposals without suggested reviewers.
  • Maximum submission length is 20 double-spaced pages, inclusive of all tables/exhibits and references. The first page should be a brief, self-contained summary of the proposal.


Applications due August 1, 2024

 MSI is pleased to invite nominations for the 2024 MSI Scholars program, which will bring together a class of approximately 30 select academic researchers for a multi-day retreat. 

 Eligible academics for the MSI Scholars program will be mid-career level researchers, specifically those scholars at or on the cusp of full professor, and within 10-13 years of first faculty appointment (for 2024 Scholars, this criterion implies those receiving their first faculty appointment between 2011 – 2014 are eligible). They should have a keen understanding of the importance of academic-practitioner partnerships and be prepared to share ideas for practical application.  


 Along with a curriculum vitae (CV), the application must include a 2-page summary of the translational implications of the applicant's past and future research for MSI’s research priorities, business practice, and industry trends, including a summary of the key findings from the scholar’s two most important papers from the past five years, and additionally a paragraph outlining potential contributions to MSI. Additionally, please follow the instructions on our website to submit an Excel publication summary file. 


Once your application has been submitted, you will receive an email confirming receipt. Applications are due by August 1, 2024 and the Scholars Committee will announce selection decisions in early autumn, 2024. For any questions or issues please contact

Please submit the following documents:

  1. Pre-proposal Title Page (see below)
  2. Pre-proposal Main Document (see below)
  3. Vita(e) of each of the researchers


The pre-proposal title page should include the following:

  • Title: Title of Research
  • Researchers: Name, affiliation and contact information for all researchers


The pre-proposal main document should follow this format:

  • Abstract and Key Words: Max 500 word project description, and key words
  • Statement of Intended Contribution to Practice: A clear, concise statement of how the proposed research would provide a novel and interesting contribution to practice and what marketing managers might do differently as a result of the research findings.
  • Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that fit with MSI’s current Research Priorities – we are also open to additional research topics that significantly advance marketing knowledge and practice
  • Motivation and Research Question(s): A statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
  • Brief Description of the Research Design and Methodology: Study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details.
  • Overall Funding and Support Needs: A brief description of the budget for the project including specific budget items and amounts (typically between $3,000 and $10,000).


Pre-proposals main documents should not exceed 1,200 words.

Working papers play a key role in the dissemination of knowledge developed by MSI-associated researchers. These working papers are intended to provide new perspectives on perennial and future marketing challenges and to offer directions for further action and research.

Before submitting a working paper, please review MSI's Working Paper Guidelines and Terms and Conditions.

Also, if you have questions about submitting to MSI, please contact

 Please note: we cannot review papers without page numbers. 

Marketing Science Institute