Working papers play a key role in the dissemination of knowledge developed by MSI-associated researchers. These working papers are intended to provide new perspectives on perennial and future marketing challenges and to offer directions for further action and research.

Before submitting a working paper, please review MSI's Working Paper Guidelines and Terms and Conditions.

Also, if you have questions about submitting to MSI, please contact research@msi.org.

 Please note: we cannot review papers without page numbers. 


  

The pre-proposal title page should include the following:


  • Title: Title of Research
  • Researchers: Name, affiliation and contact information for all researchers

The pre-proposal main document should follow this format:


  • Abstract and Key Words: Max 500 word project description, and key words 
  • Statement of Intended Contribution to Practice: A clear, concise statement of how the proposed research would provide a novel and interesting contribution to practice and what marketing managers might do differently as a result of the research findings.
  • Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that fit with MSI’s current Research Priorities (here) – we are also open to additional research topics that significantly advance marketing knowledge and practice.
  • Motivation and Research Question(s): A statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
  • Brief Description of the Research Design and Methodology: Study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details.
  • Overall Funding and Support Needs: A brief description of the budget for the project including specific budget items and amounts (typically between $3,000 and $10,000).
  • Vita(e) of each of the researchers.

 

Pre-proposals should not exceed 1,200 words excluding vita(e) and title page.

Pre-proposals are encouraged to draw upon diverse theoretical perspectives and methodologies. Studies may be conceptual or empirical; and they may involve combinations of methodological approaches including literature reviews, comparative studies, observational and ethnographic studies, naturalistic, laboratory, or field experiments, econometric models, and so forth. Projects using multiple methodologies are especially welcomed. Researchers are encouraged to identify industry collaborators.

View MSI's 2016-2018 Research Priorities here! Also, if you have questions about submitting to MSI, please contact research@msi.org

The pre-proposal title page should include the following:

  • Title: Title of Research
  • Researchers: Name, affiliation and contact information for all researchers

The pre-proposal main document should follow this format:

  • Abstract and Key Words: Max 500 word project description, and key words
  • Statement of Intended Contribution: A clear, concise statement of how the proposed research would provide a novel and interesting contribution and what marketing managers might do differently as a result of the research findings.
  • Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that fit with MSI’s current Research Priorities (here) – we are also open to additional research topics that significantly advance marketing knowledge and practice.
  • Motivation and Research Question(s): A statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
  • Brief Description of the Research Design and Methodology: Study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details.
  • Overall Funding and Support Needs: A brief description of the budget for the project including specific budget items and amounts (typically between $3,000 and $5,000).
  • Vita(e) of each of the researchers.

Pre-proposals should not exceed 1,200 words excluding vita(e) and title page.

Pre-proposals are encouraged to draw upon diverse theoretical perspectives and methodologies. Studies may be conceptual or empirical; and they may involve combinations of methodological approaches including literature reviews, comparative studies, observational and ethnographic studies, naturalistic, laboratory, or field experiments, econometric models, and so forth. Projects using multiple methodologies are especially welcomed. Researchers are encouraged to identify industry collaborators.

View MSI's 2016-2018 Research Priorities here!

Also, if you have questions about submitting to MSI, please contact research@msi.org.


Working papers play a key role in the dissemination of knowledge developed by MSI-associated researchers. These working papers are intended to provide new perspectives on perennial and future marketing challenges and to offer directions for further action and research.

Before submitting a working paper, please review MSI's Working Paper Guidelines and Terms and Conditions.

Also, if you have questions about submitting to MSI, please contactresearch@msi.org.

 Please note: we cannot review papers without page numbers. 



 MSI’s 2018-2020 Research Priorities: Research Grant Competition
Deadline for Submissions: January 1, 2019

 Authors of successful pre-proposals will be encouraged to develop full proposals. Full proposals build on the pre-proposal, elaborating on the above topics and possibly including preliminary findings. 


Full proposals will be evaluated for funding by MSI. Outcomes at this stage include full or partial funding, funding contingent on questions from the research committee, or no funding. Decisions about funding full proposals will be communicated within about 6 weeks after receiving the full proposal. Funding decisions will be completed by June 30, 2019.


An important element of MSI’s agreement to fund research is receipt of the final report at the time of or before submission to a journal. The report is then considered for distribution in MSI’s Working Paper series, which enables MSI to provide early access to research to its corporate members (see link to working paper guidelines). Further, research projects are expected to be completed and working papers submitted to MSI no later than 30 months after the research proposal is approved for funding. Extensions of up to an additional 6 months may be granted depending on the circumstances. The standard payment schedule is 50% at the start of the project, and 50% upon submission of the final report.


Evaluation Process
Proposals will be evaluated based on fit with the MSI 2018-2020 Research Priorities (link), quality of execution, and potential impact. In the event of requests for data support, we will favor proposals that generate data that can be shared with others. 


At this point a decision will be made as to whether to fund the research and if so the amount of the grant.

Marketing Science Institute