MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools. 

The seminar consists of 15 sessions of 180 minutes each, meeting weekly between August 9 and November 15 on Friday mornings at 10:00 am Eastern Time USA., and will be limited to 24 students or fewer. Applications will be reviewed by a selection committee comprising Mike Ahearne, Ajay Kohli, Raji Srinivasan, and Werner Reinartz. Seats are limited, and selections will be made on a rolling basis. 

Apply to the marketing strategy doctoral seminar by providing the information requested below. Applications are to be submitted at the latest by June 15, 2024. 

Please submit the following documents:

1. Pre-proposal Title Page (see below)
2. Pre-proposal Main Document (see below)
3. Vita(e) of each of the researchers

The pre-proposal title page should include the following:

• Title: Title of Research
• Researchers: Name, affiliation and contact information for all researchers

The pre-proposal main document should follow this format:

• Abstract and Key Words: Max 500 word project description, and key words
• Statement of Intended Contribution to Practice: A clear, concise statement of how the proposed research would provide a novel and interesting contribution to practice and what marketing managers might do differently as a result of the research findings.
• Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that fit with MSI’s current Research Priorities – we are also open to additional research topics that significantly advance marketing knowledge and practice
• Motivation and Research Question(s): A statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
• Brief Description of the Research Design and Methodology: Study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details.
• Overall Funding and Support Needs: A brief description of the budget for the project including specific budget items and amounts (typically between $3,000 and $10,000).

Pre-proposals main documents should not exceed 1,200 words.