Please submit the following documents:

1. Pre-proposal Title Page (see below)
2. Pre-proposal Main Document (see below)
3. Vita(e) of each of the researchers

The pre-proposal title page should include the following:

• Title: Title of Research
• Researchers: Name, affiliation and contact information for all researchers

The pre-proposal main document should follow this format:

• Abstract and Key Words: Max 500 word project description, and key words
• Statement of Intended Contribution to Practice: A clear, concise statement of how the proposed research would provide a novel and interesting contribution to practice and what marketing managers might do differently as a result of the research findings.
• Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that fit with MSI’s current Research Priorities – we are also open to additional research topics that significantly advance marketing knowledge and practice
• Motivation and Research Question(s): A statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.
• Brief Description of the Research Design and Methodology: Study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details.
• Overall Funding and Support Needs: A brief description of the budget for the project including specific budget items and amounts (typically between $3,000 and $10,000).

Pre-proposals main documents should not exceed 1,200 words.