Working papers play a key role in the dissemination of knowledge developed by MSI-associated researchers. These working papers are intended to provide new perspectives on perennial and future marketing challenges and to offer directions for further action and research.

These papers target both practitioners and researchers, and we place a premium on clear, readable writing as well as careful research and analysis. We have prepared these guidelines to help our prospective authors develop papers that will be useful to our readers and have a significant impact on marketing thinking and practice.

Also, if you have questions about submitting to MSI, please contact research@msi.org.

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