Working papers play a key role in the dissemination of knowledge developed by MSI-associated researchers. These working papers are intended to provide new perspectives on perennial and future marketing challenges and to offer directions for further action and research.
Before submitting a working paper, please review MSI's Working Paper Guidelines and Terms and Conditions.
Also, if you have questions about submitting to MSI, please contact email@example.com.
Please note: we cannot review papers without page numbers.