The pre-proposal title page should include the following:
- Title: Title of Research
- Researchers: Name, affiliation and contact information for all researchers
The pre-proposal main document should follow
and Key Words: Max 500 word project description, and key words
- Statement of Intended
clear, concise statement of how the proposed research would provide a
novel and interesting contribution and what marketing managers might do
differently as a result of the research findings.
- Fit with MSI’s Research Priorities (if applicable): We especially encourage research pre-proposals that
fit with MSI’s current Research Priorities (here) – we are also open to
additional research topics that significantly advance marketing knowledge
- Motivation and Research Question(s): A statement of the
specific research question(s) that will be addressed, why they are
important and interesting, and what the researchers expect to learn from
answering these questions.
- Brief Description of the Research Design and
design, data sources/collection procedures, experiments to be run (if
applicable), modeling techniques to be used (if applicable), and any other
- Overall Funding and Support Needs: A brief description of the
budget for the project including specific budget items and amounts (typically
between $3,000 and $10,000).
- Vita(e) of each of the researchers.
Pre-proposals should not exceed 1,200 words excluding vita(e) and title page.
Pre-proposals are encouraged to draw upon diverse theoretical perspectives and
methodologies. Studies may be conceptual or empirical; and they may involve
combinations of methodological approaches including literature reviews,
comparative studies, observational and ethnographic studies, naturalistic,
laboratory, or field experiments, econometric models, and so forth. Projects
using multiple methodologies are especially welcomed. Researchers are
encouraged to identify industry collaborators.
View MSI's 2016-2018 Research Priorities here
Also, if you have questions about submitting to MSI, please contact email@example.com.